As an optometry practice owner, maintaining a thriving patient base is essential for long-term success. One crucial aspect of patient...

Phone Recalls: The Most Effective Approach for Ensuring Routine Eye Exams Regular eye exams are crucial for maintaining optimal eye...

As an optometry practice owner, you know how important it is to stay current with the latest advancements in eye care. But, did you know...

The established patient base for an optometry practice is never permanent…and may not be as firmly established as you might think. The...

It’s easy to get caught up in the wave of panic and uncertainty right now with the world coming to what seems like a standstill... but...

Patient care has always been important, but now it’s becoming a key differentiator for businesses. Over 50% of consumers have canceled a...

T As a business owner, taking time out of your day to create a marketing plan might seem unimportant compared to the endless tasks on...